FEATURED BRANDING

THE BACKROOM

COFFEE BRANDING LOS ANGELES

THE CLIENT

INDUSTRY

LOCATIONS

RELEASE

OVERVIEW

The Backroom Coffee Shop needed a logo as stunning as their coffee and cocktails. A hand-drawn logo represents the hand-crafted quality of The Backroom drinks, separates them from the competition, and promotes customer retention.

creating logo design for the backroom
coffee cup logo design
logo desgining
the backroom coffee inside a disposal cup

THE PROCESS

After primary and competitor research, we began the process of hand-drawn logo design that demands attention. The curved typography feels the warmth of the coffee, and the design represents the atmosphere experienced in the shop.

pouring coffee into the backroom cup

COLORS

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