Fraser Yachts had two objectives, to charter and sell the world’s largest wooden sailboat. Therefore, identifying and then communicating what makes this yacht unique, and presenting as irresistible, is critical.
How do you sell the world’s largest wooden sailboat? First, you identify your target buyer. What are their interests? Speed? No. The Mikhail S. Vorontsov is for the person who has already arrived. They care more about who they are with and less about where they are going. They greatly value family legacy and the eternal memories created by The Mikhail S. Vorontsov.
How do you entice a group of people to charter this megayacht? By focusing on the timeless beauty of The Mikhail S. Vorontsov. When you charter this yacht, you embark on a historical journey without sacrificing all the latest technology and luxurious amenities. The Mikhail S. Vorontsov brings your family together for an unforgettable experience.
We harness the most effective and groundbreaking video production and photography techniques that bring genuinely inspiring results.