Hiring a copywriter is often thought of as something frivolous; however, nothing could be further from the truth. There are actually several reasons to hire a copywriter, and here are just nine we thought were worth mentioning.
#1. It Frees you up for Other Tasks
As a business owner, you already have a lot on your plate. From managing sales to overseeing inventory, you have an endless to-do list without having to worry about website copy. Hiring a copywriter will free up your time so that you can focus on more pressing issues instead.
#2. You’ll Have Plenty of Fresh Content
It’s not enough to just put up content and leave it in place. You must constantly be updating your copy for SEO purposes. Not only that, but old, outdated text makes your company appear irrelevant. Why worry about coming up with new content when you can have someone else produce it for you?
#3. It Allows for Variation in Content
Not only do you need fresh content, but you must also produce it in different formats. This can be problematic because a blog post will not require the same type of writing as advertising copy. Hiring a copywriter will take all of the guesswork out of knowing what type of format to use and when.
#4. Copywriters Provide you With a Professional Image
Let’s face it-not everyone is well versed in grammar, spelling, and punctuation. What’s worse is that many people do not even realize they are lacking in this area. You may feel that your writing is okay, when it is actually poorly worded or lacks cohesion. Perhaps you don’t notice misspelled words or missing punctuation, but visitors to your website will. Those who do take notice will likely have a poor image of your company as a result. The only real way to ensure your website comes across as professional is to hire an experienced copywriter.
#5. You can Better Entice your Audience
You no doubt have different purposes for the various types of copy you produce. For example, sales brochures may be persuasive, while your blog might empathize more with the reader. Knowing which emphasis to use and where can be challenging, but not for a professional copywriters. These individuals know just how to entice your audience and achieve the effect you desire.
#6. It Ensures Objectivity
When writing your own content, you may have a tendency to include personal biases. As a result, your text may become too political or salesy in nature. You might also include industry jargon without realizing that not everyone understands what you are talking about. Copywriters can help break jargon down in a manner that makes it easy for nearly anyone to grasp. They can do so in an objective manner that will prevent people from being turned off.
#7. You can Focus on Keyword Optimization
Writing great content will produce few results unless you are familiar with keyword optimization. This is one area where copywriters are worth their weight in gold. The right copywriter will make perfect use of keyword optimization to ensure you achieve the results you desire without being penalized by search engines.
#8. You’ll Generate More Organic Website Traffic
As a result of good keyword optimization, you’ll notice an increase in organic website traffic. In other words, you will not have to take out ads in order to drive people to your site. This allows you to maximize your advertising dollar while at the same time increasing revenue.
#9. Provides Content You can Link to Social Media With
Part of obtaining organic traffic involves linking to your various social media platforms. Unfortunately, poorly-written copy is not readily shared and may therefore not produce the type of results you desire. On the other hand, well-crafted text will receive more “likes” and shares because it is exciting and easy to ready. As a result, you will reach a wider audience than ever before.
As you can see, there are plenty of reasons to hire a professional copywriter. More positive results, including improved sales, means this endeavor will more than pay for itself in the long run.