“93% of online brand experience begin with a search”. Therefore, taking the proper steps to utilize your website and online presence is fundamental. Additionally, a website’s performance directly impacts the success of a business from a UX standpoint and how Google ranks you in its search results.
Online marketing is competitive but highly effective when properly executed. According to Google, it all starts with a website that performs visually and technically. So let’s identify a few critical factors for your business’s online growth.
UX (User Experience)
Nearly every business today understands the importance of delivering a great customer experience online. After all, satisfied customers are essential for driving sales and growth on your website. However, many companies struggle to define what exactly a great customer experience looks like and how to implement it. For example, if a website is slow to load or difficult to navigate, potential customers will likely become frustrated and move on to a competitor’s site. “79% of people who experience slow performance on a website say they are less likely to buy from that same site again.” You will lose customers if the checkout process is too long or awkward. In today’s fast-paced online world, visitors expect websites to be responsive, mobile-friendly, and easy to use. If a site doesn’t meet these expectations, it will quickly lose visitors – and potential customers. However, UX can lead to increased sales, higher customer satisfaction rates, and improved brand loyalty when done right. Simply put, there is no denying that UX plays a critical role in business success.
On-page SEO (Search Engine Optimization)
Many businesses underestimate the importance of on-page SEO. But the truth is that on-page SEO directly impacts your business’s bottom line. Here’s how: On-page SEO helps you rank higher in search engine results pages (SERPs), which means more people will see your website and have the opportunity to become customers or clients. People rarely look past the first few pages of results when searching for something online. Fortunately, there are a few simple things that you can do to improve your on-page SEO. For example, do thorough keyword research, develop a strategy, and implement them correctly throughout your site. Take a look at our guide on Best On-page SEO Practices for 2022. Pay close attention to page titles, alt tags, h1, h2, etc. By following these tips, you can drastically improve your chances of success.
Technical SEO (Search Engine Optimization)
Technical SEO is about improving the structure and infrastructure of your website so that it can be easily crawled and indexed by search engines. Optimizing your website’s technical foundation lays the groundwork for higher search engine rankings and increased traffic. While many businesses invest heavily in paid search advertising, neglecting technical SEO can put you at a disadvantage compared to your competitors. If your website is poorly structured or difficult for search engines to navigate, you will miss out on opportunities to rank for valuable keywords and drive organic traffic. In today’s competitive online landscape, technical SEO is essential for any business that wants to succeed online. Investing in technical SEO ensures that your website has the solid foundations necessary to rank high in search engines and drive significant organic traffic. See our Guide to Correct Technical SEO to learn more.
Credibility – A professional web design creates an immediate impression of credibility and competence. It instills confidence in potential customers and gives them the peace of mind that they are dealing with a reputable company. On the other hand, a poorly designed website communicates carelessness and lack of attention to detail, two qualities that are sure to discourage potential customers from doing business with you.
A call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,” “find out more,” or “buy now.” CTAs are often used in sales and marketing contexts and can be very effective in driving conversions. However, not all CTAs are created equal. To be effective, a CTA must be well-crafted, relevant to the audience, and placed in a strategic location. A poorly designed CTA will not only fail to generate leads but can also reflect poorly on your brand. When creating a CTA, think about what you want your audience to do, and make sure that the CTA is explicit and easy to follow. Check out proper use of CTAs and all that goes into our Los Angeles Web Design. Most importantly, don’t be afraid to experiment until you find a formula that works for your business. Here’s a tip we have learned, utilizing various tools to track where people spend the most time on your website is one way to improve your CTA placements.
Summarized Value of Professional Web Design
In today’s competitive market, it is essential to have a beautiful website with UX in mind loads fast. It brings customers via on-page SEO looking for your services through various search engines such as Google. Professional web design is an investment in the future success of your business. So be sure to check out our guides, have fun, and bring in the results for your business. And if you have any questions or need help, Vanta Studios is here to help grow your business! Vanta Studios is a full-service marketing agency in Los Angeles, CA.
Your next question may be, Why is an “out-of-the-box” or “pre-built template” website from a company that promises all of these attributes built-in and ready to go? Simply put, each website needs a discovery phase to understand how your demographic is searching online and then the skills to implement those unique SEO strategies within your website. Read more about this topic here: Why is a pre-built website not an effective solution for real businesses?