“Built-in SEO,” “Fast-loading,” “Beautiful Designs, “Up and selling in one day!” Why is an “out-of-the-box” or “pre-built template” website from a company that promises all of these attributes built-in, a decision to consider carefully? Granted, we really like some of these companies that offer such solutions; honestly, they do have their place. However, creating a website can be daunting, especially for businesses already trying to juggle a million other things plus a tight budget. It’s no wonder, then, that many businesses turn to pre-built website templates as a quick and easy solution. However, for several reasons, pre-built websites are usually not the best option for serious businesses. Let’s see what those reasons are.
“Out-of-the-box” websites are not optimized for search engines and, at the very least, are not optimized for YOUR specific business, making it difficult for potential customers to find your site. This results in a massive lost opportunity to grow your business online. Proper SEO requires keyword research, technical SEO, and the knowledge and ability to implement those identified SEO attributes into your website. In addition, pre-built websites often have poor code, resulting in a lower search engine ranking. Finally, a pre-built website may not be designed with SEO, meaning it could have poor page layouts, titles, and meta tags. See our guide on Best on-page SEO practices for 2022 to really understand how to improve your online rankings. All these factors can make it difficult for your website to rank well in search engines, making it harder for potential customers to find you online. If you’re serious about SEO, it’s essential to build your website from scratch or to work with a web designer who can help you create a custom site optimized for search engines. Read more about on-page SEO strategies here, and learn about the importance of technical SEO here.
Web designs that don’t center around your brand, message, and online strategies are often far less effective and give customers the impression that your business is unprofessional or lacks individuality. Additionally, you can compromise on design features that can make a difference with your business online. If you want to understand further how impactful custom and tailored web design is, check out all that goes into our Los Angeles Web Design. Customers trying to change the design to fit their brand often results in frustration, wasted time, and failure. When brand-centered UX suffers, so can your sales.
A pre-built website may seem like a cost-effective solution when first starting, but it can quickly become a hindrance as a business grows. Pre-built websites are often inflexible, making it difficult to add new features or customize the design. As a result, companies may need to pay for expensive upgrades or start from scratch with a new website. In addition, pre-built websites often have poor performance and may not be able to handle large amounts of traffic. As a result, businesses will need to invest in a more robust solution that can grow with them as they scale. In the long run, investing in a custom website will save time and money and provide a much better customer experience. However, customizing a pre-built website to match your specific needs and brand identity can be difficult, if not impossible.
Pre-built websites often have hidden costs and unpredictable maintenance fees. For these reasons, it’s usually best to avoid pre-built websites and instead invest in a custom-designed website that reflects your business in the best light possible without limitation. If you want to know How Professional Web Design Directly Impacts Business Success, this guide will greatly help.
A pre-built website can be a wrong choice for editing for several reasons. First, many pre-built websites use proprietary code, which means it can be difficult or impossible to make changes to the site without limits. Second, pre-built websites often come with many built-in features that may not be necessary for your project, making the editing process more complicated and time-consuming. By contrast, a custom-built website can be tailored specifically to your needs and requirements, making the editing process much simpler and more efficient.
In most cases, your business needs tailored and strategic marketing campaigns to thrive. This requires a website built around those goals and can handle the unique integrations necessary to fulfill your online marketing requirements so you can succeed online.
If you would like a free recommendation on what website platform to go with and why a custom solution or theme is the best solution for you, please give us a call or shoot us an email! We look forward to hearing from you! Vanta Studios is a full-service marketing agency in Los Angeles, CA.