It’s important to be aware that search engine optimization is constantly shifting and evolving. Specifically, you must be aware that options which worked a year ago may not benefit you and help boost your ranking today. An example of this would be keywords. In the past, it was possible to litter a piece of content with keywords. This, in turn, would help build up your ranking because Google and other search engines would accept that this made your website more relevant. However, this is no longer the case for a couple of reasons.
First, the algorithm has evolved to include a variety of different factors when determining rank from site speed to authority. We’ll get back to authority a little further down. The other reason is that users are no longer searching in the same way. Thanks to voice control it’s more common to ask questions than to search for keywords. See all of our Los Angeles SEO services here.
The good news is that certain options have endured the test of time and this includes backlinking.
This refers to a link to your website or web page. These can come from elsewhere on the website or a completely different website altogether. The benefit of backlinking to your own website is that it helps ensure that it is easier to navigate. Believe it or not, this is going to have an indirect impact on ranking because it will ensure that your site is more user-friendly.
However, its links from other sites that you want to focus on. Let’s say that your business was referenced on Forbes. If that’s the case the name of your company could link to your business home page.
Are Backlinks Always Beneficial?
Backlinks are only beneficial when authority is considered. If there is a backlink from a page with a low authority then this could actually damage your website ranking. That’s why you should make sure that you are targeting the right sites when you are building your backlinks.
Typically, a website with a high ranking will have high authority as well.
Getting The Right Backlinks
Backlinks should be mutually beneficial. They need to support your website as well as the website that is linking back to you. One of the easiest ways to do this is to make sure that you are providing high-quality content that delivers real value to a particular audience. In this case, it’s the audience of the site that is linking to yours.
Of course, there are a variety of ways you can focus on building backlinks from other sources. For instance, if you are announcing news for your business, you can send out a press release. You can also explore guest post options. Guest posts are brilliant opportunities because you can reach a similar target audience to your business and provide an organic way to add your own backlink from a site that is going to benefit you.
If you would like more help with this topic, get in touch with Vanta Studios. Our experts are ready to assist you and ensure that you gain the greatest benefits from this tool.